TY  - BOOK
AU  - Segall, Ken
TI  - Insanely simple: the obsession that drives apple's success
SN  - 9780670921188
U1  - 658.4094 SEG 
PY  - 2012///
CY  - London
PB  - Penguin Books
KW  - Apple Computer, Inc
KW  - Creative ability in business
KW  - Jobs, Steve, 1955-2011
KW  - Marketing
KW  - Organizational effectiveness
KW  - Simplicity
N1  - Suggested by Prof. Diptiranjan Mahapatra; Apple Computer, Inc; 2. The dynamic environment of international trade; Part II. External environment; 3. Cultural dynamics in assessing global markets; 4. Culture, management style, and business systems; 5. Financing the international operation; 6. The political and legal environment: a critical concern; 7. Developing a global vision through marketing research; 8. Emerging markets; 9. Multinational market regions and market groups; Part IV. Developing global marketing strategies; 10. Global marketing management; 11. Small and medium size enterprise internationalisation
ER  -