TY  - BOOK
AU  - Phillips, Robert L.
TI  - Pricing and revenue optimization
SN  - 9780804746984
U1  - 658.1554 PHI 
PY  - 2005///
CY  - Stanford
PB  - Stanford University Press
KW  - Pricing
KW  - Revenue management
KW  - Revenue management --United States
N1  - Suggested by Prof. Diptiranjan Mahapatra; class="defaultUL">; Pt. III Comparative business systems; Pt. IV Changing market governance; Pt. V Policy
N2  - This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial airline industry down to more recent successes of markdown managem
ER  -