TY  - BOOK
AU  - Cross, Robert
TI  - Revenue management: hard-core tactics for profit-making and market domination
SN  - 9788173712326
U1  - 658.1554 CRO 
PY  - 1999///
CY  - Hyderabad
PB  - Universities Press (India) Pvt. Ltd.
KW  - Revenue management
KW  - Revenue management --United States
N1  - Suggested by Prof. Diptiranjan Mahapatra; ch. 3 Performance, Absolute and Relative; ch. 4 What It Takes to Win; ch. 5 Confidence . . . and Overconfidence; ch. 6 Base Rates and Breaking Barriers; ch. 7 Better Decisions over Time; ch. 8 Decisions of a Leader; ch. 10 When Are Winners Cursed?; ch. 11 Starting Up, Stepping Out; ch. 12 The Stuff of Winning Decisions
N2  - In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e
ER  -