TY  - BOOK
AU  - King, Karen
AU  - Lane, Ron
AU  - Reichert, Tom
TI  - Kleppners advertising procedure
SN  - 9788131719558
U1  - 659.1 LAN 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Kleppner
KW  - Media
KW  - Public relations--Management
N1  - Gratis by Dr. Preeta Vyas
ER  -