Amul India 3.0: based on 50 years of Amul advertising

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Material type: Text

TextPublication details: Noida HarperCollins Publishers India 2016Description: 231p. ill. 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	658.827 MAR (Browse shelf(Opens below))	Available		M002238

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Previous	658.827 BAI Branding in a competitive marketplace	658.827 DUN Principles of advertising and IMC	658.827 EDE from fantasy to fortune--lessons on taking any business from idea to iconic brand	658.827 MAR Amul India 3.0: based on 50 years of Amul advertising	658.827 PRO Proceeding of conference on brand management (CBM-2016)	658.83 BER Marketing research	658.83 DAY Qualitative research methods in public relations and marketing communications	Next

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