Revenue management: hard-core tactics for profit-making and market domination
Material type:
TextPublication details: Hyderabad Universities Press (India) Pvt. Ltd. 1999Edition: 1st edDescription: xii, 276 p. ill. 24 cmISBN: - 9788173712326
- 658.1554 CRO
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FMS Library | General | 658.1554 CRO (Browse shelf(Opens below)) | Available | Includes index. | M001533 |
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| 658.155 TAN Principles of project and infrastructure finance | 658.155 TAN Principles of project and infrastructure finance | 658.155 TAN Principles of project and infrastructure finance | 658.1554 CRO Revenue management: hard-core tactics for profit-making and market domination | 658.1554 PHI Pricing and revenue optimization | 658.1554 TAL Theory and practice of revenue management | 658.1599 APT International financial management |
Suggested by Prof. Diptiranjan Mahapatra
ch. 3 Performance, Absolute and Relative; ch. 4 What It Takes to Win; ch. 5 Confidence . . . and Overconfidence; ch. 6 Base Rates and Breaking Barriers; ch. 7 Better Decisions over Time; ch. 8 Decisions of a Leader; ch. 10 When Are Winners Cursed?; ch. 11 Starting Up, Stepping Out; ch. 12 The Stuff of Winning Decisions.
In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e
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