Services marketing: people, technology, strategy

By:

Lovelock, Christopher

Contributor(s):

Material type: Text

TextPublication details: New Delhi Pearson Education 2011Edition: 7th edDescription: 681pISBN:

9788131759394

Subject(s):

Marketing

DDC classification:

658.822 LOV

Summary: The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	658.822 LOV (Browse shelf(Opens below))	Checked out	10/11/2023	M001844
Books	FMS Library	General	658.822 LOV (Browse shelf(Opens below))	Available		M001610
Books	FMS Library	General	658.822 LOV (Browse shelf(Opens below))	Available		M001200

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Previous	658.819 STA Fundamentals of marketing	658.82 PRO Proceedings of 5th IIMA Conference on Marketing in Emerging Economies - 2013	658.82 PRO Proceedings of 4th IIMA conference on marketing in emerging economies-2011	658.822 LOV Services marketing: people, technology, strategy	658.822 LOV Services marketing: people, technology, strategy	658.822 LOV Services marketing: people, technology, strategy	658.827 BAI Branding in a competitive marketplace	Next

The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.

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Services marketing: people, technology, strategy

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