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Creating Signature stories

Aaker, David.

Creating Signature stories by David Aaker - Gurgaon Penguin Random House India 2018 - xv, 167 p, : 22 cm.

Includes index.

ISBN: 9780670091263

Subjects--Topical Terms:
Sets of Signature Stories
Sourcing Signature
Higher-Purpose
Your Professions
Understanding

Dewey Class. No.: 658.827 / AAK

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Creating Signature stories