Marketing strategy
Ferrell, O. C.
Marketing strategy - 3rd ed. - Mason Thomson South-Western 2005 - xx, 628 p. ill. 26 cm
Gratis by Dr. Preeta Vyas
Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold
8131501981
Marketing
Strategy
Strategy- Management
658.8 FER
Marketing strategy - 3rd ed. - Mason Thomson South-Western 2005 - xx, 628 p. ill. 26 cm
Gratis by Dr. Preeta Vyas
Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold
8131501981
Marketing
Strategy
Strategy- Management
658.8 FER