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Global marketing: a decision-oriented approach

Hollensen, Svend

Global marketing: a decision-oriented approach - 3rd ed. - New Delhi Pearson Education 2007 - xliii, 756 p. ill. 27 cm

Gratis by Dr. Preeta Vyas

ISBN: 8131711951

Subjects--Topical Terms:
Export marketing
Grobal marketing programme
International Marketing
Marketing

Dewey Class. No.: 658.84 HOL

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Global marketing: a decision-oriented approach