Revenue management and pricing: case studies and applications
McMahon-Beattie, Una
Revenue management and pricing: case studies and applications - 1st ed. - United Kingdom Cengage Learning 2011 - xx, 216 p. ill. 23 cm
Suggested by Prof. Diptiranjan Mahapatra
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp
9781844800629
Business enterprises -- Finance
Managerial accounting
Pricing
Revenue management
658.1521 YEO
Revenue management and pricing: case studies and applications - 1st ed. - United Kingdom Cengage Learning 2011 - xx, 216 p. ill. 23 cm
Suggested by Prof. Diptiranjan Mahapatra
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp
9781844800629
Business enterprises -- Finance
Managerial accounting
Pricing
Revenue management
658.1521 YEO