Pricing and revenue optimization
Phillips, Robert L.
Pricing and revenue optimization - 1st ed. - Stanford Stanford University Press 2005 - xii, 355 p. ill. 26 cm
Suggested by Prof. Diptiranjan Mahapatra
class="defaultUL">; Pt. III Comparative business systems; Pt. IV Changing market governance; Pt. V Policy.
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial airline industry down to more recent successes of markdown managem
9780804746984
Pricing
Revenue management
Revenue management --United States
658.1554 PHI
Pricing and revenue optimization - 1st ed. - Stanford Stanford University Press 2005 - xii, 355 p. ill. 26 cm
Suggested by Prof. Diptiranjan Mahapatra
class="defaultUL">; Pt. III Comparative business systems; Pt. IV Changing market governance; Pt. V Policy.
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial airline industry down to more recent successes of markdown managem
9780804746984
Pricing
Revenue management
Revenue management --United States
658.1554 PHI