000			01223nam a2200241Ia 4500
008			170101s2007 xx 000 0 und d
020			_a8131714144
082			_a659.1 WEL
100			_aBurnett, John
245		0	_aAdvertising: principles and practice
250			_a7th ed.
260			_aNew Delhi _bPearson Education _c2007
300			_axxi, 592p.
500			_aGratis by Dr. Preeta Vyas
505			_apt 2 Infrastructure development in India; Advertising's role in marketing; Advertising and society Part-ending case : chick-fil-A : foundations; How advertising works; The consumer audience; Strategic research; Strategic planning; Print and out-of-home media; Broadcast media; Interactive and alternative media; Media planning and buying; Part-ending case : chick-fil-A : effective advertising media; The creative side and message strategy; Copywriting; Design and production Part-ending case : chick-fil-A : effective advertising messages; Direct response; Sales promotion, events, and sponsorships; Public relations
650			_aAdvertising
650			_aConsumer behavior
650			_aConsumers
650			_aMarketing
700			_aMoriarty, Sandra
700			_aWells, William D.
942			_2ddc _cBK
999			_c596 _d596