000			01038nam a22002297a 4500
999			_c3665 _d3665
003			OSt
005			20210826020026.0
008			191112b ||||| |||| 00| 0 eng d
020			_a9789332587106
082			_a658.8954 _bGUP
100			_aGupta, Prachi
245			_aMarketing management : Indian cases _cby Prachi Gupta et al.
260			_aNoida _bPearson _c2018
300			_axv, various, ill.; 23 cm
500			_aIncludes bibliographical references and indexes
520			_aMarketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
650			_aMarketing -- Management
650			_aMarketing -- India
650			_aMarketing cases
650			_aInternationales Marketing
942			_2ddc _cBK _03