| 000 | 00757nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 180416b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789352865284 | ||
| 082 |
_a658.84 _bKEG |
||
| 100 | _aKeegan, Warren J. | ||
| 245 |
_aGlobal marketing _cby Warren J. Keegan and Mark C. Green |
||
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi _bPearson Publisher _c2018 |
||
| 300 | _a624p; ill; 26 cm | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aExport marketing | ||
| 650 | _aProduct and brand decisions | ||
| 650 | _aSocial and cultural environments | ||
| 650 | _aGlobal trade environment | ||
| 650 | _aMarketing | ||
| 650 | _aGlobal economic environment | ||
| 700 | _aGreen, Mark C. | ||
| 942 |
_2ddc _cBK _05 |
||
| 999 |
_c2808 _d2808 |
||