| 000 | 00577nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2002 xx 000 0 und d | ||
| 020 | _a8178089610 | ||
| 082 | _a659.1 KEN | ||
| 100 | _aBaack, Donald | ||
| 245 | 0 | _aIntegrated advertising, promotion, and marketing communications | |
| 260 |
_aNew Delhi _bPearson Education _c2002 |
||
| 300 |
_axvii, 367p. _bill. _c24 cm |
||
| 500 | _aGratis by Dr. Preeta Vyas | ||
| 650 | _aAdvertising | ||
| 650 | _aMarket Communication | ||
| 650 | _aMarketing | ||
| 650 | _aPromotion | ||
| 700 | _aKenneth E., Clow | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2381 _d2381 |
||