000			01003nam a2200229Ia 4500
008			170101s2010 xx 000 0 und d
020			_a9780070144965
082			_a659.1 BEL
100			_aBelch, George E.
245		0	_aAdvertising and promotion: an integrated marketing communications perspective
250			_a7th ed.
260			_aNew Delhi _bTata McGraw Hill _c2010
300			_aviii, 1075p. _bill. _c23 cm
500			_aGratis by Dr. Preeta Vyas
505			_aPt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
650			_aCommunication in marketing
650			_aPromotion
650			_aPublic relations--Management
650			_aSales promotion
700			_aBelch, Michael A.
942			_2ddc _cBK
999			_c2377 _d2377