000			00607nam a2200205Ia 4500
008			170101s2007 xx 000 0 und d
020			_a9788131504406
082			_a659.1 SHI
100			_aShimp, Telence A.
245		0	_aAdvertising and promotion: an IMC approach
260			_aMason _bThomson South-Western _c2007
300			_a650p. _bill. _c22 cm
500			_aGratis by Dr. Tejas Desai
650			_aAdvertising
650			_aCommunication in marketing
650			_aIntegrated Marketing Communications
650			_aPublic relations--Management
650			_aSales promotion
942			_2ddc _cBK
999			_c2369 _d2369