000 | 00565nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 170101s2005 xx 000 0 und d | ||
020 | _a8131501582 | ||
082 | _a659.1 OGU | ||
100 | _aAllen, Chris | ||
245 | 0 | _aAdvertising and Integrated Brand Promotion | |
250 | _a4th ed. | ||
260 |
_aMason _bThomson South-Western _c2005 |
||
300 | _a2006p. | ||
500 | _aGratis by Dr. Preeta Vyas | ||
650 | _aAdvertising | ||
650 | _aBrand Promotion | ||
650 | _aMedia Planning | ||
650 | _aSales promotion | ||
700 | _aOGuinn, Thomas | ||
942 |
_2ddc _cBK |
||
999 |
_c2356 _d2356 |