000 00565nam a2200217Ia 4500
008 170101s2005 xx 000 0 und d
020 _a8131501582
082 _a659.1 OGU
100 _aAllen, Chris
245 0 _aAdvertising and Integrated Brand Promotion
250 _a4th ed.
260 _aMason
_bThomson South-Western
_c2005
300 _a2006p.
500 _aGratis by Dr. Preeta Vyas
650 _aAdvertising
650 _aBrand Promotion
650 _aMedia Planning
650 _aSales promotion
700 _aOGuinn, Thomas
942 _2ddc
_cBK
999 _c2356
_d2356