000 00545nam a2200205Ia 4500
008 170101s2004 xx 000 0 und d
020 _a72537728
082 _a659.1 ARE
100 _aArens, William F.
245 0 _aContemporary advertising
250 _a9th ed.
260 _aNew Delhi
_bTata McGraw Hill
_c2004
300 _axl, 712 p.
_bill.
_c29 cm
500 _aGratis by Dr. Preeta Vyas
650 _aAdvertising
650 _aConsumer behavior
650 _aEvolution of Advertising
650 _aModern fasion
942 _2ddc
_cBK
999 _c1617
_d1617