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Driving loyalty: turning every customer and employee into a raving fan for your brand

By: Kazanjian, KirkMaterial type: TextTextPublication details: New York Crown Business 2013Edition: 1st edDescription: x, 257 p. ill. 25 cmISBN: 9780385346948Subject(s): Brand loyalty | Corporate culture | Customer loyalty | Customer services | Loyalty | Organizational behaviorDDC classification: 658.8343 KAZ
Contents:
The world the box made; Be open to opportunity; Spread trading; Options and non-linear derivatives; Structured products on energy; Metatrading strategies and capital allocation techniques.
Summary: In Driving Loyalty, you'll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led t orising profitability and some of the highest customer and employee satisfaction scores in the industry
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 General 658.8343 KAZ (Browse shelf(Opens below)) Available Includes index. M001675

Suggested by Dr. Preeta Vyas

The world the box made; Be open to opportunity; Spread trading; Options and non-linear derivatives; Structured products on energy; Metatrading strategies and capital allocation techniques.

In Driving Loyalty, you'll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led t orising profitability and some of the highest customer and employee satisfaction scores in the industry

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