Insanely simple: the obsession that drives apple's success

By: Segall, KenMaterial type: TextTextPublication details: London Penguin Books 2012Edition: 1st edDescription: xi, 225 p. 24 cmISBN: 9780670921188Subject(s): Apple Computer, Inc | Creative ability in business | Jobs, Steve, 1955-2011 | Marketing | Organizational effectiveness | SimplicityDDC classification: 658.4094 SEG
Contents:
Apple Computer, Inc; 2. The dynamic environment of international trade; Part II. External environment; 3. Cultural dynamics in assessing global markets; 4. Culture, management style, and business systems; 5. Financing the international operation; 6. The political and legal environment: a critical concern; 7. Developing a global vision through marketing research; 8. Emerging markets; 9. Multinational market regions and market groups; Part IV. Developing global marketing strategies; 10. Global marketing management; 11. Small and medium size enterprise internationalisation
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 General 658.4094 SEG (Browse shelf(Opens below)) Available M001585

Suggested by Prof. Diptiranjan Mahapatra

Apple Computer, Inc; 2. The dynamic environment of international trade; Part II. External environment; 3. Cultural dynamics in assessing global markets; 4. Culture, management style, and business systems; 5. Financing the international operation; 6. The political and legal environment: a critical concern; 7. Developing a global vision through marketing research; 8. Emerging markets; 9. Multinational market regions and market groups; Part IV. Developing global marketing strategies; 10. Global marketing management; 11. Small and medium size enterprise internationalisation

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