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Sales forecasting management: a demand management approach

by Mentzer, John T | Moon, Mark A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2009Availability: Items available for loan: FMS Library (1) Call number: 658.818 MEN.

Marketing research: an applied orientation

by Malhotra, Naresh K.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2016Availability: Items available for loan: FMS Library (5) Call number: 658.83 MAL, ...

Qualitative research methods in public relations and marketing communications

by Daymon, Christine | Holloway, Immy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Items available for loan: FMS Library (1) Call number: 658.83 DAY.

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