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Global e-commerce and online marketing: watching the evolution

by Dholakia, Nikhilesh | Norbert | Ruby Roy, Fritz | Wolfgang, Mundorf.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Westport Quroum Books 2002Availability: Items available for loan: FMS Library (1) Call number: 658.84 DHO.

Entering and succeeding in emerging countries: marketing to the forgotten majority

by Samli, A. Coskun.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2004Availability: Items available for loan: FMS Library (1) Call number: 658.84 SAM.

All business is local: why place matters more than ever in a global, virtual world

by JOcz, Katherine E | Quelch, John A.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books 2012Availability: Items available for loan: FMS Library (1) Call number: 658.8 QUE.

Winning in emerging markets: a road map for strategy and execution

by Khanna, Tarun | Palepu, Krishna G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Publishing 2010Availability: Items available for loan: FMS Library (3) Call number: 658.4 KHA, ...

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