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Marketing management

by Kotler, Philip.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8 KOT.

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Introduction to marketing

by Hair, Joe | Lamb, C | McDaniel, Carl.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 658.8 MCD.

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Total customer value management: transforming business thinking

by Mahajan, Gautam.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2011Availability: Items available for loan: FMS Library (1) Call number: 658.812 MAH.

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Marketing management

by Keller, Kevin Lane | Kotler, Philip.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2016Availability: Not available: Checked out (2).

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