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Marketing planning and strategy

by Jain, Subhash C.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2004Availability: Items available for loan: FMS Library (1) Call number: 658.802 JAI.

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Marketing planning and strategy

by Jain, Subhash C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 658.802 JAI.

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