Services marketing: text and cases
Material type: TextPublication details: New Delhi Tata McGraw Hill 2008Edition: 2nd edDescription: xx, 451 pISBN: 9780070616318Subject(s): Service industries --Marketing | Service industries --Marketing --Case studies | Service industries --Marketing --ManagementDDC classification: 658.8 NARItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books |
FMS Library
|
General | 658.8 NAR (Browse shelf(Opens below)) | Available | Includes bibliographical references, index and sample course outline for teaching services marketing | M001684 |
Suggested by Dr. Preeta Vyas
There are no comments on this title.