Services marketing: text and cases

By: Nargundkar, RajendraMaterial type: TextTextPublication details: New Delhi Tata McGraw Hill 2008Edition: 2nd edDescription: xx, 451 pISBN: 9780070616318Subject(s): Service industries --Marketing | Service industries --Marketing --Case studies | Service industries --Marketing --ManagementDDC classification: 658.8 NAR
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 General 658.8 NAR (Browse shelf(Opens below)) Available Includes bibliographical references, index and sample course outline for teaching services marketing M001684

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