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Strategic market management

By: Aaker, David AMaterial type: Text

TextPublication details: New Delhi Wiley India Pvt. Ltd. 2011Edition: 9th edDescription: ix, 341 p. ill. 23 cmISBN: 9788126536245Subject(s): Marketing --Management | Strategic planningDDC classification: 658.8 AAK

Contents:

Ch. 2. Dog years; Ch. 3. A sort of life; Ch. 4. A sentimental education; Ch. 5. The mandarins; Ch. 6. Knowledge of the higher worlds; Ch. 7. In the penal colony; Ch. 9. Transformer; Ch. 10. Easy travel to other planets; Ch. 11. Force of circumstance; Ch. 12. A severed head; Ch. 13. Civilization and its discontents; Ch. 14. Laughter in the dark; Ch. 15. The snows of yesteryear

Summary: Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analys

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.8 AAK (Browse shelf(Opens below))	Available	Includes bibliographical references and index.		M001534

Suggested by Prof. Diptiranjan Mahapatra

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analys

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