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Marketing management: text and cases

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: FMS Library (1) Call number: 658.8 LAL.

Marketing management

by Keller, Kevin Lane | Kotler, Philip.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2006Availability: Items available for loan: FMS Library (1) Call number: 658.8 KOT.

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