Promotion and integrated marketing communication

By: Semenik, Richard JMaterial type: TextTextPublication details: Mason Thomson South-Western 2002Description: 582p. ill. 25 cmISBN: 0324062532Subject(s): Integrated Marketing Communications | Market Communication | Sales management | Sales promotionDDC classification: 658.802 SEM
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General 658.802 SEM (Browse shelf(Opens below)) Available Includes bibliographical references and index M002044

Gratis by Dr. Preeta Vyas

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