Promotion and integrated marketing communication
Material type: TextPublication details: Mason Thomson South-Western 2002Description: 582p. ill. 25 cmISBN: 0324062532Subject(s): Integrated Marketing Communications | Market Communication | Sales management | Sales promotionDDC classification: 658.802 SEMItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books |
FMS Library
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General | 658.802 SEM (Browse shelf(Opens below)) | Available | Includes bibliographical references and index | M002044 |
Gratis by Dr. Preeta Vyas
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