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Theory and practice of revenue management

By: Ryzin, Garrett J. VanContributor(s): Talluri, Kalyan TMaterial type: Text

TextSeries: International series in operations research & management sciencePublication details: New York Springer 2005Edition: 1st edDescription: xxxii, 712 p. ill. 24 cmISBN: 0387243763Subject(s): Revenue managementDDC classification: 658.1554 TAL

Contents:

What Small- and Medium-Size Enterprises Have To ; Offer International Markets; Market Behavior and Consumer Needs; Negotiations and Segments; Partnering for Profit; Alliances, Strategic or Otherwise; Reaching the Consumer Physically; Moving the Merchandise and Passing the Word; The Value of Products and Services; Adjusting The Strategy to Poorer Markets; An Independent Entity; The Fairness Doctrine and A Sustainable Partnership; Monitor, Monitor, Monitor

Summary: Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users f

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.1554 TAL (Browse shelf(Opens below))	Available	Includes bibliographical references (p. [671]-706) and index		M001561

Suggested by Prof. Diptiranjan Mahapatra

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users f

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