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All business is local: why place matters more than ever in a global, virtual world

By: JOcz, Katherine EContributor(s): Quelch, John AMaterial type: Text

TextPublication details: London Penguin Books 2012Edition: 1st edDescription: 248p. ill. 22 cmISBN: 9780241961643Subject(s): Communication in marketing | Economics, business, industry | Globalization | Internet marketing | Management | MarketingDDC classification: 658.8 QUE

Contents:

Managing psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications.

Summary: 'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	658.8 QUE (Browse shelf(Opens below))	Available		M001790

Suggested by Prof. Diptiranjan Mahapatra

Managing psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications.

'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community.

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