Selling to win by Richard Denny
Material type:
TextPublication details: London Kogan Page 2015Edition: 4th edDescription: xix, 202 p. ; ill, ; 22 cmISBN: 9780749466312Subject(s): Sales | Marketing | Economics | Business | Sales & SellingDDC classification: 658.85 Summary: Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to get a sale when your service is not the cheapest turn your customer into an ambassador, build a positive attitude beat the competition close a sale.
This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.
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FMS Library
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General | 658.85 DEN (Browse shelf(Opens below)) | Available | M003527 |
Includes bibliographical references
Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to get a sale when your service is not the cheapest turn your customer into an ambassador, build a positive attitude beat the competition close a sale.
This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.
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