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Introduction to marketing

by Hair, Joe | Lamb, C | McDaniel, Carl.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 658.8 MCD.

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Marketing research: an applied orientation

by Malhotra, Naresh K.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2016Availability: Items available for loan: FMS Library (5) Call number: 658.83 MAL, ...

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