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Insanely simple: the obsession that drives apple's success

by Segall, Ken.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books 2012Availability: Items available for loan: FMS Library (1) Call number: 658.4094 SEG.

Inside apple: the secrets behind the past and future success of Steve Job's iconic brand

by Lashinsky, Adam.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London John Murray 2012Availability: Items available for loan: FMS Library (1) Call number: 338.7610 LAS.

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