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Driving loyalty: turning every customer and employee into a raving fan for your brand

By: Kazanjian, KirkMaterial type: Text

TextPublication details: New York Crown Business 2013Edition: 1st edDescription: x, 257 p. ill. 25 cmISBN: 9780385346948Subject(s): Brand loyalty | Corporate culture | Customer loyalty | Customer services | Loyalty | Organizational behaviorDDC classification: 658.8343 KAZ

Contents:

The world the box made; Be open to opportunity; Spread trading; Options and non-linear derivatives; Structured products on energy; Metatrading strategies and capital allocation techniques.

Summary: In Driving Loyalty, you'll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led t orising profitability and some of the highest customer and employee satisfaction scores in the industry

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.8343 KAZ (Browse shelf(Opens below))	Available	Includes index.		M001675

Suggested by Dr. Preeta Vyas

The world the box made; Be open to opportunity; Spread trading; Options and non-linear derivatives; Structured products on energy; Metatrading strategies and capital allocation techniques.

In Driving Loyalty, you'll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led t orising profitability and some of the highest customer and employee satisfaction scores in the industry

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