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Advertising: principles and practice

by Burnett, John | Moriarty, Sandra | Wells, William D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 WEL.

Consumer behavior

by Kanuk, Leslie Lazar | Schiffman, Leon G.

Series: Prentice Hall International EditionsEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8342 SCH.

Trade-off : why some things catch on, and others don't Kevin Maney

by Maney, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Broadway Books 2009Availability: Items available for loan: FMS Library (1) Call number: 338.064 MAN.

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