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International marketing

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2014Availability: Items available for loan: FMS Library (1) Call number: 658.84 CAT.

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Winning in emerging markets: a road map for strategy and execution

by Khanna, Tarun | Palepu, Krishna G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Publishing 2010Availability: Items available for loan: FMS Library (3) Call number: 658.4 KHA, ...

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China factor: leveraging emerging business strategies to compete, grow, and win in the new global economy

by Karam, Amy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi John Wiley & Sons 2016Availability: Items available for loan: FMS Library (1) Call number: 658.8 KAR.

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Chaos monkeys: inside the Silicon Valley monkey machine

by Martinez, Antonio Garcia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers India 2016Availability: Items available for loan: FMS Library (1) Call number: 338.476 MAR.

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Data mining techniques: for marketing, sales, and customer relationship management by Birkinshaw Julian, Linoff Gordon S.

by Berry, Michael J.A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi 2017Availability: Items available for loan: FMS Library (1) Call number: 658.802 BER.

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The lean startup : how constant innovation creates radically successful businesses by Eric Ries.

by Ries, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Portfolio Penguin 2011Availability: Items available for loan: FMS Library (1) Call number: 658.11 RIE. Not available: In transit (1).

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