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Revenue management and pricing: case studies and applications

By: McMahon-Beattie, UnaContributor(s): Yeoman, IanMaterial type: Text

TextPublication details: United Kingdom Cengage Learning 2011Edition: 1st edDescription: xx, 216 p. ill. 23 cmISBN: 9781844800629Subject(s): Business enterprises -- Finance | Managerial accounting | Pricing | Revenue managementDDC classification: 658.1521 YEO Summary: Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.1521 YEO (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M001557

Suggested by Prof. Diptiranjan Mahapatra

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp

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