Rural marketing : challenges and opportunities by Dinesh Kumar and Punam Gupta
Material type: TextPublication details: New Delhi SAGE Publications India Pvt. Ltd. 2017Description: xxxiii, 494 p. ; ill, ; 25 cmISBN: 9789386062765Subject(s): Marketing India | Business planning | Target marketing | Rural conditions | Poor IndiaDDC classification: 658.800954Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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FMS Library
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General | 658.800954 KUM (Browse shelf(Opens below)) | Available | M002773 |
Includes bibliographical references and index.
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