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ROI of pricing: measuring the impact and making the business case

By: Hinterhuber, AndreasContributor(s): Liozu, Stephan MMaterial type: Text

TextPublication details: Oxon Routledge 2014Edition: 1st edDescription: xvii, 220 p. 24 cmISBN: 9780415730716Subject(s): PricingDDC classification: 658.816 LIO

Contents:

2.The Bandwidth Tax; pt. TWO SCARCITY CREATES SCARCITY; 3.Packing and Slack; 4.Expertise; 5.Borrowing and Myopia; 6.The Scarcity Trap; pt. THREE DESIGNING FOR SCARCITY; 8.Improving the Lives of the Poor; 9.Managing Scarcity in Organizations; 10.Scarcity in Everyday Life.

Summary: This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on p

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.816 LIO (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M002004

Suggested by Prof. Diptiranjan Mahapatra

This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on p

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