Qualitative research methods in public relations and marketing communications

By: Daymon, ChristineContributor(s): Holloway, ImmyMaterial type: TextTextPublication details: New York Routledge 2017Description: xi, 397 p; ill; 25 cmISBN: 9781138897687Subject(s): Corporations | Public relations--Management | Marketing research --Management | Qualitative research | Electronic booksDDC classification: 658.83
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 General 658.83 DAY (Browse shelf(Opens below)) Available M002431

Includes bibliographical references and index

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