Revenue management: hard-core tactics for profit-making and market domination
Material type: TextPublication details: Hyderabad Universities Press (India) Pvt. Ltd. 1999Edition: 1st edDescription: xii, 276 p. ill. 24 cmISBN: 9788173712326Subject(s): Revenue management | Revenue management --United StatesDDC classification: 658.1554 CROItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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General | 658.1554 CRO (Browse shelf(Opens below)) | Available | Includes index. | M001533 |
Suggested by Prof. Diptiranjan Mahapatra
ch. 3 Performance, Absolute and Relative; ch. 4 What It Takes to Win; ch. 5 Confidence . . . and Overconfidence; ch. 6 Base Rates and Breaking Barriers; ch. 7 Better Decisions over Time; ch. 8 Decisions of a Leader; ch. 10 When Are Winners Cursed?; ch. 11 Starting Up, Stepping Out; ch. 12 The Stuff of Winning Decisions.
In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e
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