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Strategic financial and investor communication: the stock price story

By: Westbrook, IanMaterial type: TextTextPublication details: London Routledge 2014Edition: 1st edDescription: xiii, 291 p. 25 cmISBN: 9780415812061Subject(s): BUSINESS &? ECONOMICS -? Banks &? Banking | BUSINESS &? ECONOMICS -? Business Communication -? General | BUSINESS &? ECONOMICS -? General | Corporations -- Investor relations | Corporations -- Public relations | Stocks -- PricesDDC classification: 659.285 WES
Contents:
Pt 1 Foundations; 2Applying theory from management and markets;
Summary: In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital w
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General 659.285 WES (Browse shelf(Opens below)) Available M001959

Suggested by Prof. Diptiranjan Mahapatra

Pt 1 Foundations; 2Applying theory from management and markets;

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital w

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