Principles of advertising and IMC
Material type: TextPublication details: New Delhi Tata McGraw Hill 2005Edition: 2nd edDescription: xxii, 7333p. ill. 29 cmISBN: 70601593Subject(s): Advertising | Brand name products | Communication in marketing | IMC | Marketing | Sales promotionDDC classification: 658.827 DUNItem type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books |
FMS Library
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General | 658.827 DUN (Browse shelf(Opens below)) | Available | Includes bibliographical references and index | M001848 |
Gratis by Dr. Preeta Vyas
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