TY  - BOOK
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
AU  - Kotler, Philip
TI  - Marketing management: a South Asian Perspective
SN  - 9788134716830
U1  - 658.8 KOT 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Marketing Management
KW  - Marketing --Management
ER  -