TY  - BOOK
AU  - Gupta, Prachi
TI  - Marketing management : Indian cases
SN  - 9789332587106
U1  - 658.8954 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Marketing -- Management
KW  - Marketing -- India
KW  - Marketing cases
KW  - Internationales Marketing
N1  - Includes bibliographical references and indexes
N2  - Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
ER  -