TY  - BOOK
AU  - Keegan, Warren J.
AU  - Green, Mark C.
TI  - Global marketing
SN  - 9789352865284
U1  - 658.8​4 
PY  - 2018///
CY  - New Delhi
PB  - Pearson Publisher
KW  - Export marketing
KW  - Product and brand decisions
KW  - Social and cultural environments
KW  - Global trade environment
KW  - Marketing
KW  - Global economic environment
N1  - Includes bibliographical references and indexes
ER  -