TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802 KIM 
PY  - 2015///
CY  - Boston
PB  - Harvard Business Publishing
KW  - Industrial management
KW  - Management science
KW  - Market segmentation
KW  - Marketing
KW  - New products
KW  - Organizational behavior
N1  - Suggested by Prof. Diptiranjan Mahapatra
ER  -